The Brand FUSION launched AMD
Thursday, September 18th, 2008
In addition to chipsets 790gx, another great debut has done the brand Fusion, the new brand that the company will use in the production of new generation of processors. Some excerpts from the press release may clarify the concept. The campaign, which was designed to emphasize and enhance the unique combination of technologies AMD, the close relations with the producers of computers and the deep understanding of the needs of end users, offers experiences completely innovative, both in office and home and leisure.
“Fusion is the concept chosen by AMD to express how to merge the needs, dreams and desires of customers with its exclusive passion for innovation,” said Nigel Dessau, Senior Vice President and Chief Marketing Officer of AMD. “Although this spirit was always present in the DNA of our organization, the new concept Fusion is the union between innovation and collaboration, and the declared intention to offer the market as a whole, benefits in excess of the sum insured benefits to the individual sectors.”
An example of this concept within the product roadmap of AMD is offered by Fusion Architecture, which has the declared intention to combine graphics from photographic realism made possible by its GPU (Graphics Processing Unit) with the computing power of its CPU (Central Processing Unit).