Setting Industry standard: HP’s low cost printer Series
Hewlett-Packard launches HP’s officejet Pro Printer Series in India
Hewlett-Packard, the market leader in the Indian imaging and printing market has set a new industry standard in low cost printing, speed, quality and productivity relative to laser devices.
The company introduced its new range of inkjet based HP Officejet Pro All-in-One and single function printers (market share of 92%) that deliver small businesses up to 30% lower cost per page than laser printers with record-breaking print speeds, and professional high-volume laser-quality colour and mono output.
“The new HP Officejet Pro All-in-Ones and single function printers represent another milestone for HP’s high-performance inkjet systems, allowing us to provide small businesses with new color printing options,” said Ashwini K. Aggarwal, country business manager, Business Imaging & Printing, Imaging & Printing Group, Hewlett-Packard India Sales Pvt. Ltd.
To market the product nationally, the brand will be conducting roadshows for end users by the end of 2007. HP has developed a unique end user advocacy program for the HP Officejet Pro Series - ‘Masters of Microbiz’.
Industry Leading Print Savings and Speed
Designed to drive down the cost of color printing for SOHO, micro and small businesses, the HP Officejet Pro L7580 All-in-One and HP Officejet Pro K5400 single function printer boast industry leading affordability of up to 30% lower cost per page (cpp) color and up to 25% lower cpp mono than that of laser-based devices.
In addition, the HP Officejet Pro L7000 series All-in-One devices further boost efficiency with their convenient and easy-to-use print, fax, scan and copy multifunctionality.
The HP Officejet Pro L7380 All-in-One model and HP Officejet Pro K5300 single function printer models deliver highly affordable performance of up to 15% lower cpp color and 10% lower cpp mono than that of laser-based devices.
All the new HP Officejet Pro All-in-One and single function printers are also capable of the world’s fastest productivity boosting print speeds of up to 36-ppm in black and up to 35-ppm in color (draft mode). Producing professional laser-quality documents is also quick and easy with Laser Quality Speeds of up to 10-ppm color and 12-ppm black.
In addition, to meet the needs of businesses with high monthly print volumes, the HP Officejet Pro L7580 All-in-One model and the HP Officejet Pro K5400 single function printer series use high-capacity, low cost per page print cartridges with a unique Vivera ink optimised for plain paper office printing.
They are able to print up to 2450 pages in black and 1700 pages in colour on a single set of cartridges. (4) HP Vivera inks ensure text and vibrant images for everyday business documents.
Two-sided printing capability comes either as a standard feature or as an option on these new HP Officejet Pro professional laser-quality models, enabling businesses to reduce paper use by up to 50%.
All four HP Officejet Pro models are available immediately with the following estimated street prices:
HP Officejet Pro L7580: Rs. 16,999/-
HP Officejet Pro L7380: Rs. 13,999/-
HP Officejet Pro K5400dn: Rs. 8,499/-
HP Officejet Pro K5300: Rs. 6,499/-
Via HP